Analyzing Your Web Page With Semalt
Is your website properly optimized to attract users?
Having a good website is the first step to generating customers, gaining traffic, and communicating with your target audience, but what is a good website like? What elements should it include to be considered optimal for conversion?
Here are some of the questions you should ask yourself to assess whether your current web page is okay or if, on the contrary, it needs some tweaks to be optimized. But how to analyze your website to come to the conclusion of whether it lacks elements to optimize?
In this article, we will answer all these questions (and many more) so that you can analyze your website and establish your diagnosis today. We'll also tell you about the best website analytics tool to use. Let's start!
What does it mean to have a website?
We've already mentioned the term optimal website since today's article is going to revolve around it, but what does it really mean? When we talk about an optimal website, we refer to a website that meets certain characteristics that facilitate the achievement of its objective. In general, we could establish the following purposes:
- Getting more sales, signups, or subscriptions, depending on your goal.
- Having more traffic and visits.
- Ranking better in search engines (like Google) and helping people find you more easily.
- Managing to arouse the interest of your visitors and, consequently, leading them to stay on your website and browse its sections.
- Being able to address your target and interact with it.
- Gaining visibility on the Internet and increasing your brand awareness.
What points to analyze on a web page?
Whatever the goal you want to achieve with your site, there are a series of points that you will always have to analyze to check if your web page is ready to be converted or if, on the contrary, you must apply certain modifications that will help to improve its optimization. Let's discover together the most important points you must take into account in the analysis of your website:
1. Objective
Although you have multiple goals to achieve with your website, you need to analyze what the main purpose of your page is. It is important to define this point because it will define the type of web page that you must adopt.
We suggest you think about your ultimate goal and ask yourself some necessary questions to guide you. Having an e-commerce, where products need to be highly visible, is not the same as having a business website, where you want to clearly show what you do and what you offer.
2. Content
Depending on the defined objective, you will want to show this or that content, but you will always have to answer the questions that your users may have. For example, people who enter your website, why do they do so? What are they hoping to find? On this basis, you can establish a hierarchy of information to place, in the first place, what interests people the most or what is most profitable for you.
Now that you have identified who you want to target and what you want to offer them, it's time to start thinking about the next content because another essential aspect is to offer fresh content. And with that, we are not only referring to the changing content but other more static pages, such as the contact page, the team page, or even the web footer copyright. Tools like the Dedicated SEO Dashboard will help you improve the quality of your content by providing you with competitive keywords.
3. Design and branding
Although it can be one of the more subjective elements, design is essential to having an attractive, impactful, and enjoyable website (you wouldn't want anyone to run away as soon as they enter your website, is it not so?).
We talk about design in third place because it will help you put all the previous elements into practice; that is to say, highlighting certain elements more than others, paying attention to the content, establishing a hierarchy of information... You will be able to guide the user towards what you want thanks to the design.
Moreover, as with the case of the content, the design must also be updated. Styles and trends change, and you have to adapt to them, constantly giving a feeling of being new, experienced, and updated.
In connection with the design, you can analyze if your website follows a branding, that is to say, that the design has an idea behind it, that it has a relationship with your company and your brand, and with your objectives. And that all of your pages consistently follow that branding. In this way, you will give a feeling of unity which will give strength and value to your brand so that it is easily identifiable. If users can associate your brand with your design (be it a logo, color scheme, etc.), you will be able to position yourself more easily in the mind of your target audience.
4. Usability
Usability refers to the user experience when entering and browsing your website. When you land someone on your page, you want them to stick around as long as possible, right? To do so, you need to analyze the so-called usability of your website.
If the users do not understand your website well enough or not find what they are looking for, they may get tired and abandon it, and therefore all the effort you have put into the design, content, and implementation of the strategy can go down the drain in the blink of an eye.
Don't forget about responsive design, which directly affects usability. Keep in mind that there are already more users surfing the Internet on mobile phones than on computers right now, so the design should adapt to different screen sizes of mobile devices. If you don't have a responsive website, not only can navigation be inconvenient, but some elements may not be visible or accessible.
Make sure all content is readable and understandable, typography is nice, clickable links are prominent, and icons represent the function they have and are universally understandable.
5. CRO
All the previous points should also lead you to analyze the CRO of your page, that is to say, the "Conversion Rate Optimization". Whether for a purchase or a subscription, you must analyze where you must include the first step of this conversion.
To do this, I suggest you ask yourself the following questions: is it visible? Does it attract attention? Does this place make sense? Does it bother the user? On top of that, to improve CRO, you also need to analyze the copywriting that accompanies users on their conversion journey. In this case, the star question you need to ask yourself to assess whether your copy is the right one is: do we know what measures will be taken and what will be the next steps?
6. SEO
Work on your SEO. To do this, use the best SEO tool, the Dedicated SEO Dashboard. Thus, if an Internet user searches, for example in Google, for a concept that can be linked to your page, you will be able to come out in the first positions and you will have a better chance of the person clicking on your page.
We are talking about this point now since the main rule of SEO is that if an element is negative for the user and his / her experience, it will also be negative for the positioning. So if you optimize the points we have seen on content and usability, search engines will also rank you well.
Nevertheless, we will see other aspects that can help you with SEO:
Page speed
As we have seen, when loading is slow, it creates harm for the user, and search engines see it as something negative that should be penalized. If you want to check your page speed and know what elements you need to change to improve it, you can check it immediately with the DSD tool.
Backlinks
Another very important aspect is that other pages link content to yours, which means that they have you as a reference. These are called "backlinks" or "referral links". For search engines, that means you're good, an expert in your subject, and that can help you move up in the ranks. You can collaborate with other portals to achieve this.
Internal linking
In the same way as backlinks, it is essential that you link the pages of your own website. The more links you include from a particular page, the more important it will be to Google.
Check if your pages are indexed, that is, that search engines examine them and that they appear in their results. Otherwise, no matter how much optimization you do, you won't show up when a user searches for a term.
Best tools to analyze your page
Although there are various tools that you can use to check certain features of your site or perform certain optimizations, we recommend that you use an all-in-one tool for the effective analysis of your page.
The best user-proven tool is the Dedicated SEO Dashboard. It's a great tool, which you can test for free to do the SEO analysis of your site and know at a glance, according to the report provided, which strategies have been and have to be adopted. You can immediately start a trial if you wish!
Conclusion
We hope that this article will serve as a starting point and reflection on the elements that you should analyze and improve on your website. As we told you, there is no exact science on what works best, but we can assure you that analyzing these points is the first step you must take to optimize your website.
Then A / B testing will help you find the winning combination for your target audience. Another equally important thing to ensure you achieve your goals effectively is to use a better SEO tool such as The Dedicated SEO Dashboard. With such a tool, you are sure to achieve your goals and, above all, better position your website at the top of Google.